Notions are simple ideas that we value.
- Design is art with a purpose. Or perhaps art with a commercial purpose.
- We don't code for computers. We code for the humans on the other side of the computer.
- Good UI design is like procreation. It is glaringly obvious what goes where.
- Bad design is no substitute for good design.
- Good design can't be dishonest. That is called bad design.
- Every human is capable of a great idea.
- Power does not produce better decisions, just larger consequences.
- There is a clear distinction between negative space and emptiness.
- Design without purpose is like scribbling. It is worthwhile if you are under 5 years old.
- Design that ignores the user is ignored by the user.